Case: Exceeded Ad KPIs with Relevant Yield 

Since onboarding in 2024, MSN has used Relevant Yield’s HB Manager and HB Analytics to manage header bidding at scale and optimise yield based on transparent performance data. But what makes this partnership particularly interesting is that MSN doesn't just benefit from what Relevant Yield offers out of the box; they also help shape it.

You request, we build

Motorsport.com’s team brought with them clear technical requirements, a deep understanding of auction mechanics, and a desire to optimise every detail. The Relevant Digital team worked closely with them to adapt the platform to their needs, and when those needs aligned with broader publisher challenges, we rolled the solutions out to all customers.

1. Smarter Ad Refresh Settings

To support a more nuanced approach to ad refreshing, Motorsport.com asked for greater control over viewability conditions and delivery rules. Based on their input, we added:

- New “Viewable” Options
Publishers can choose between different definitions of what counts as “in view”: the traditional “document-focused” method, a new “document not hidden” setting (ideal for multi-screen setups), or no check at all (not recommended, but available).

- Line Item Type Filtering (GAM)
Publishers can include or exclude specific GAM line item types from ad refresh logic. This allows for much more precise control. For example, avoiding refresh for guaranteed direct campaigns while keeping it active for programmatic-only setups.

These updates give teams more control over how and when ads refresh, which directly supports improved viewability, CTR, and ultimately revenue, especially when tuned on a placement level.

2. SSP Logo Upload

MSN also highlighted the difficulty in distinguishing between agencies using the same SSP. In response, we built support for custom logo uploads, making it easier to spot and interpret data across similar demand sources in the UI.

3. Custom Integration: Ad Delivery via ShadowRoot

MSN uses a modern site architecture with components running in Shadow DOM. To support this, we added the ability to deliver ads through ShadowRoot, ensuring their header bidding setup works seamlessly across all parts of the page.

While technically complex, the outcome is simple: ads show up where they’re meant to, regardless of how the frontend is built.

Built With Publishers, Not Just for Them

• MSN’s journey with Relevant Yield has been more than just a technical implementation; it is a collaboration. Their input led directly to product improvements that now benefit everyone on the platform.
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• At Relevant Yield, we actively seek out this kind of feedback. We don’t treat product development as a one-way street; we treat it as an ongoing conversation. If a customer has an idea that solves a meaningful problem, we don’t just build it for them; we build it into the product.
  
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• MSN is a great example of this philosophy in action. So far, the collaboration has resulted in up to 30% improvement in key ad metrics, plus internal efficiency gains that have freed up time for more strategic work.
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• The customer benefits from both the strength of our core tools and our ability to adapt them, and in doing so, they’ve helped us build a better product for everyone.
  
  
• "Before partnering with Relevant Digital, we faced several hurdles in optimising our ad performance and maximising revenue. Since implementing the Relevant Yield platform, we’ve not only met but exceeded our key advertising KPIs, driving measurable revenue growth. The real game-changer has been the exceptional team behind the platform. Their proactive support, deep expertise, and always-on attitude have made all the difference. With Relevant Digital, we’re not just solving problems—we’re unlocking new opportunities. We’re excited about the results so far and even more excited about what’s ahead."
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• - Umair Malik, Motorsport
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