Ad Revenue Insights

All Ad Sales Data into One View

Ad Revenue Insights is a powerful tool that improves the performance and processes of digital ad sales. It consolidates sales data from all SSPs and ad servers into one clear view, making it easy to understand advertiser spend and placement-level results. You can also bring in web analytics, giving you a complete picture of both traffic and advertising revenue.

Access granular data straight from the dashboard.

Instant access to all your ad sales data.

Dashboards provide instant, clear visibility into all ad sales (programmatic, deals and direct) in a single view, making daily analysis and comparisons quick and seamless. Reports complement the dashboards by allowing teams to schedule, share and standardize data whenever needed.

Deepen your ad sales insights with data.

Reports that combine key metrics (such as eCPM, fill rate %, impressions and revenue) across all sales sources. This helps fine-tune your sales strategy with more precise data. Every reported metric can also trigger alerts in the UI, by email or in Slack, ensuring fast reactions whenever something unexpected happens.

Ad Revenue Insights report with revenue by site and SSP, dimensions and metrics

Advertiser mapping linking SSP data to CRM advertisers

Advertiser mapping for sales activation.

Advertiser mapping aligns SSP and ad server data with your CRM or sales systems. This ensures consistent naming and accurate spend visibility across channels, giving sales teams a unified view of each advertiser’s activity and helping them prioritize opportunities more effectively.

Relevant AI: Generate and interpret reports in seconds.

Leverage all the power of data with Relevant AI. With a prompt, generate powerful comparison reports easily, containing any desired metrics. Moreover, your digital assistant will help you understand the evolution of your revenue, suggest ways to optimize your setup, and assist in refining your strategy.

Ad Revenue Insights report with AI-assisted analysis

User roles and access permissions in Relevant Yield

Ideal for all users.

Designed to support every part of the organization, whether you are a yield optimizer, part of the sales team or an executive leader. The interface is easy to use, adaptable and offers the depth needed for different roles. You can also create custom dashboard templates and manage user-specific access levels, which is especially valuable for larger publishers with diverse teams.

Reliable consolidated data, easy to import and export.

Ad Revenue Insights automatically consolidates revenue data through API integrations or CSV imports when APIs aren’t available. All consolidated data can also be effortlessly exported via Relevant Yield’s export API for use in CRM and BI systems. Publishers get one up-to-date and reliable view of all key data sources, from SSPs and ad servers to web analytics, ready to be widely used across their organization.

Data from SSPs, ad servers, analytics and external storage consolidated into Ad Revenue Insights

+14 % in ad sales

On average, our clients using Relevant Yield's Ad Revenue Insights have seen a 14% increase in revenue. They credit this growth to the enhanced awareness provided by the advances in data insights in the reports.

Ad Revenue Insight's features

Ad Revenue Insights brings ad revenue analytics into one place, simplifying and enhancing advertising operations, improving yield and increasing team efficiency. It stretches control over the ad stack and promotes a commercial mindset throughout the organization. Additionally, it prevents ad revenue losses through proactive alarms.

Automated reporting

On the SSP and ad server level, per site and placement.

Premade and custom alarms

Anything reportable can also be turned into an alarm.

AI-assisted analysis & reporting

eCPM, fill rate %, sold impressions, revenue, etc.

Cross-SSP advertiser analytics

For a clear overall view and easy comparison across SSPs.

Open, deals and direct sales

Covers all channels and enables easy comparison.

Optimization dashboards

All data in one view makes optimization easier.

Revenue forecasting

Forecasting based on ad server data.

Custom dashboards

Reports for different roles across the entire organization.

User-specific permissions

For easy organization-wide report management.

Invoice & statements

Automated generation of invoices and statements.

USER STORY

"Ad Revenue Insight reporting helps us manage a larger number of websites with fewer resources and achieve faster and more accurate reporting."

Vincent Batelaan, Head of Inventory @Next Day Media

They've adopted Ad Revenue Insights:

Client satisfaction is our priority

Our team remains by your side to help you make the most of our platform.

Ad Revenue Insights – Frequently Asked Questions

All ad sales data comes from your connected SSPs, ad servers, and analytics systems.

Everything from direct campaigns, deals, PMPs, oRTB, etc.

No, the data comes in daily, as many SSPs do corrections at the end of the day.

Yes, all data can be exported using our pull API or as CSV files.

Yes, it is.

The process is fairly quick and straightforward using bulk upload. Read the Ad Revenue Insights setup guide.

Ready to take your ad monetization to the next level?

Discover how advanced reporting and optimization can help. Contact us to learn more.