Challenges

WetterOnline has huge traffic volumes on both its website and mobile apps. However, it hasn't integrated Prebid Mobile and was missing out on in-app ad revenue.

Solutions

In 2023, WetterOnline started implementing in-app header bidding by taking advantage of Relevant Yield's out-of-the-box support for Prebid Server. They use HB Analytics & HB Manager to integrate Prebid Mobile into the apps and manage them effectively. Using the Relevant Yield platform, they had an easy start with Prebid Mobile and have succeeded.

Benefits

WetterOnline has saved much operational time and cultivated a new revenue source using Relevant Yield. The competitive bids from Prebid have also given WetterOnline a new revenue source and increased AdX bids. Besides monetary, WetterOnline works side-by-side and is constantly supported by Relevant Yield's experts, especially on the Prebid Server topic, for optimal performance.