Ad Revenue Insights
All Ad Sales Data into One View
Ad Revenue Insights is a powerful module that optimises the performance and operations of digital ad sales. It consolidates sales data from all SSP platforms and ad servers into a clear dashboard, combining advertiser data and inventory characteristics.

Access granular data straight from the dashboard.
Only pull reports if you need to. Otherwise, all data sources (Open, deals, and direct ad sales) are accessible in the main view for easier management and comparison.
Optimise your Ad sales strategy with advanced advertiser insights.
With Ad Revenue Insights, you can easily generate powerful comparison reports containing any metrics (eCPM, fill rate %, sold impressions, revenue, etc.) and data sources (Cross-SSP, advertiser, analytics & mappings, open, deals, direct sales).

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Relevant AI: Generate and interpret reports in seconds.
Leverage all the power of ARI reports with Relevant AI. With a prompt, generate powerful comparison reports easily, containing any desired metrics. Moreover, your digital assistant will help you understand the evolution of your revenue, suggest ways to optimise your setup, and assist in refining your strategy.
Ideal for all users.
Whether you are a yield optimiser, part of the sales team, or an executive leader, the module has been designed to provide maximum insights while being easy to use and customisable.


Reliable consolidated data.
Relevant Yield's Ad Revenue Insights directly fetches revenue data for SSPs and ad servers using the API. If no API is available, CVS imports are used instead.
+14 % in ad sales
On average, our clients using Relevant Yield's Ad Revenue Insights have seen a 14% increase in revenue. They credit this growth to the enhanced awareness provided by the advances in data insights in the reports.
Features
Ad Revenue Insights simplifies and enhances advertising operations, improving yield and increasing team efficiency. It stretches control over the ad stack and promotes a commercial mindset throughout the organisation. Additionally, it prevents ad revenue losses through proactive alarms.
Automated reporting
On the SSP and ad server level, per site and placement.
Revenue protection
With custom alarms.
AI-assisted analysis & reporting
eCPM, fill rate %, sold impressions, revenue, etc.
Cross-SSP advertiser analytics
For easy partners comparison.
Open, deals and direct sales
For easy comparison.
Optimisation dashboards
For multiple SSP and cross-SSP statistics.
Revenue forecasting
Forecasting based on ad server data.
Custom dashboards
For organisation-wide report access.
AI-assisted analysis & reporting
eCPM, fill rate %, sold impressions, revenue, etc.
Cross-SSP advertiser analytics
For easy partners comparison.
User-specific permissions
For easy organisation-wide report management.
Invoice & statement generation
Automated statement and invoice generation
Client satisfaction is our priority
Our team remains by your side to help you make the most of our platform.
Ad Revenue Insights – Frequently Asked Questions
All ad sales data comes from your connected SSPs, ad servers, and analytics systems.
Everything from direct campaigns, deals, PMPs, oRTB, etc.
No, the data comes in daily, as many SSPs do corrections at the end of the day.
Yes, all data can be exported using our pull API or as CSV files.
Yes, it is.
The process is fairly quick and straightforward using bulk upload. Read more here.


