HB Analytics

Ensure optimal AdTech performance

Header Bidding Analytics optimises and secures your ad technology by offering real-time performance metrics on ad technology settings and revenue streams. It also sends alerts on potential issues, ensuring quick responses and minimising disruptions.

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Comprehensive coverage for every header bidding setup.

Header Bidding Analytics provides full visibility across all Prebid environments — Client-Side, Server-Side, Prebid Mobile (App), Mobile Web and AMP. It can also track essential website-level signals such as consent, layout performance and semantic data, giving you a complete picture of everything that influences your auctions and revenue.

Immediate feedback for agile testing and faster optimisations.

Evaluate changes instantly with real-time auction data and bidder insights. The module tracks OpenRTB auctions (including Amazon and GAM) to help you test faster, optimise smarter, and improve overall yield performance.

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Have your team make data-driven decisions.

Get a complete view of your header bidding performance across SSPs, adapters, and placements. Detailed Prebid metrics and vendor-level data help your team compare results and make confident, data-driven decisions.

Prevent revenue loss with revenue & tech alarms.

Set real-time alarms to detect latency, low fill rates, or traffic drops before they affect your revenue. Integrated with Relevant AI, the module also provides smart alerts and optimisation tips for faster recovery and stronger performance.

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Full visibility into the metrics that matter to you.

Easily tailor the view to your needs. For example, track revenue by country, advertiser or placement. Whether you focus on yield optimisation, ad operations or sales, the module provides clear visibility while staying intuitive and flexible to use.

It even pulls and analyses the reports for you.

Combined with Relevant AI, Header Bidding Analytics delivers instant recommendations and a deeper understanding of bidder behaviour. It helps uncover new optimisation opportunities and refine your strategy in real time.

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USER STORY

"Great & easy dashboard for all publishers & sales houses. Relevant Yield helped me a lot to increase my prebid business for my clients."

Monja Skalden, CEO @Skalden Media

HB Analytic's features

With highly granular data, users gain a holistic view of their bid landscapes and setup's performance, which helps conduct efficient testing and seize timely business opportunities.

Full Prebid environment coverage

Supports Client-Side, Server-Side, Prebid Mobile (App), Mobile Web and AMP for unified, comparable analytics.

Website-level signals tracking

Measures consent, layout performance, semantic signals and any other key factors.

AI-assisted, quick insights

Into SSPs, vendors and placement performance for optimisation and debugging.

Custom real-time alarms

For any reporting dimenstions ike reponse time delays, low fill rates, traffic drops, etc.

Bid landscape analysis

To understand adapter performance and conduct effective tests.

Prebid metrics analyses

All prebid products and modules for better revenue optimisation.

Amazon & GAM analytics

Compinated with Prebid.

Prebid UserID

Supports all the ID vendors available in Prebid and more.

They've adopted HB Analytics:

Your success is your success.

We believe every publisher should stay in control of their ad sales. Our platform is unbiased and technology-agnostic, empowering ad sellers to make informed decisions and optimise ad revenue and performance with complete transparency. We operate independently and charge a fixed usage fee, ensuring that every gain remains yours.

Client satisfaction is our priority

Our team remains by your side to help you make the most of our platform.

HB Analytics – Frequently Asked Questions

Yes, it can retrieve Amazon’s analytics if GAM is your ad server. GAM’s analytics are projections forward based on API data collected from GAM.

Anything rendered on your desktop site or mobile app can be turned into a dimension, from eCPM, fill rate %, to average response time, incremental bid revenue, and more.

Yes, Prebid’s and Amazon’s analytics are real-time. GAM’s analytics are delayed by a few hours.

Granularity goes from every 10 minutes to daily, weekly, monthly, and yearly.

Yes, all data can be exported using our pull API or as CSV files.

Yes, it is.

Adding our programmatic tag to your sites/mobile apps. Read more here.

Ready to improve your header bidding performance?

See how real-time analytics and intelligent alerts can help you optimise and protect your ad revenue. Contact us to learn more.