The People Behind Our Success
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Petri Kokkonen, CEO, Partner
EXPERTISE: Leadership, Digital Industry, Advertising Ecosystem
Petri serves as CEO and partner of our company, bringing over two decades of expertise in the digital industry to the table. He motivates and guides our team towards ambitious goals to better serve our customers. In his free time, Petri enjoys boating and aims to obtain an international boating license. When he's not working, Petri can be found tackling small renovation and decoration projects at home, often at his wife's request.
Ronny Linder, CPO, Partner
EXPERTISE: Ad Tech, Innovation, Business Development
As the head of product development, Ronny brings over two decades of experience in the AdTech and digital industry. Focusing on customer needs and team collaboration, he seamlessly transforms creative ideas into innovative solutions that keep pace with the ever-evolving digital market. When he's not working, Ronny can indulge in his music, gaming, and surfing passions. When Ronny has the floor, the speech may take quite a long time.
Olli Järvilehto, COO, Partner
EXPERTISE: Operations, Digital Strategy, Digital Media
Olli leads our operational efforts with nearly 15 years of experience in the digital advertising industry. He guarantees efficient project management, ensuring tasks are allocated equitably and delivered on schedule. Outside of work, Olli is an avid skier and golfer and is the proud owner of the world's cutest rescue dog, Fani, who can often be found at our office. Olli, a coffee enthusiast, is known for his high coffee consumption and for leaving behind an empty cup in the office coffee machine.
Samantha Giaver, Head of Sales U.S.
EXPERTISE: Sales Management, Ad Tech, Revenue Growth
Samantha leads Relevant Digital’s U.S. sales efforts, working closely with publishers to help them simplify revenue reporting, uncover missed programmatic revenue, and gain clearer, SSP-level insights with Relevant Yield. With over eight years of experience in ad tech sales and sales leadership, she brings a strong track record in building partnerships and supporting publishers in developing sustainable, long-term monetisation strategies. Outside of work, Samantha enjoys travelling, staying active, and connecting with industry peers to exchange ideas and perspectives.
Kimmo Vihanto, Director, Partnerships, Partner
EXPERTISE: Media Pioneer, Partnership Development, Innovations
Kimmo is one of the founding members of Relevant Digital. With nearly three decades of experience in the media industry, he is a true pioneer. Today, his role is identifying new partnerships to help the company expand into new markets. Outside of work, Kimmo's greatest passion is golf. He has dominated the company golf tournament year after year, leaving his competitors in the dust. Kimmo is not a morning person, so it's best to give him a moment to enjoy his coffee before starting any conversations.
Thuy Ho, Senior Sales Manager
EXPERTISE: Sales Management, Ad Tech, Problem-Solving
As a Sales Manager, Thuy assists clients in identifying challenges in their programmatic operations and exploring solutions using Relevant Yield. She is dedicated to expanding her industry knowledge to support clients and the Relevant Digital team better. Thuy loves travelling and working from various locations but also cherishes time in the office with her work bestie, Late.
Tuukka Aaltonen, Project Manager
EXPERTISE: Digital Advertising Technologies and Processes, Agile Project Management, Digital Service Development
Tuukka plays a critical role in driving growth for our customers' advertising businesses by offering both technical and commercial expertise. With over a decade of experience in digital service development consulting, Tuukka brings a deep understanding of ad tech and proficiency in agile development practices. In his free time, Tuukka indulges his interests in history, human kindness, contemporary art, cycling, and high-quality artisan coffee.
Simo Kulmala, Head of Programmatic
EXPERTISE: Programmatic, Yield Optimisation, Prebid, SSPs
Simo's role is to assist our customers with setting up their programmatic operations and share ideas to optimise returns for optimal results. His knowledge of programmatic and its systems is unparalleled, with nearly ten years of experience, and he is constantly seeking new ways to optimise. In addition to his passion for work, Simo is a true green thumb and has created a veritable jungle of plants at home and in the office. With many pets, his house has been nicknamed the "zoo." Simo enjoys games, painting, music, and bouldering in his free time.
Alex Fawcett, Head of Customer Success
EXPERTISE: Customer Success, Ad Tech, Technical Support
Alex spearheads our service team, leveraging his decade-plus of international Ad Tech industry experience to drive maximum customer value. He is constantly seeking innovative solutions to serve the unique needs of our clients better and address the specific challenges publishers face. With his unwavering commitment to customer satisfaction, Alex is a valuable asset to our team.
Suvi Leino, Head Of Marketing
EXPERTISE: Marketing Strategy, Marketing Management, Digital Media
Suvi ensures that Relevant Digital and its offerings are widely recognised. She has been a valued member of the team for over a decade. On the company blog, Suvi shares expertise in digital media trends and best practices with everyone. In her spare time, she enjoys various sports, including swimming, boxing, and golf. She is also passionate about cooking and is always eager to learn more. You can always count on Suvi for the latest and greatest recipes and restaurant recommendations.
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