API Insights

Effective leading of advertising sales, techstack and optimisation


Relevant Yield API Insights enables multiple SSPs and Adservers’ monitoring and reporting in one interface. The system provides a detailed, easily customisable view of all sales channels. It makes follow-up, reporting and revenue optimisation much easier and saves publishers time for more productive work.Screenshot 2022-04-06 at 16.37.00


➡️  Empower a smarter sales team

  • Customised dashboards enable individual sales team members to identify which inventory an advertiser pursues via which channels.
  • Enable your sales team to focus on advertisers with spend spikes on the open exchanges and support the pursuit of premium deals.

➡️  Grow revenue through data-driven optimisation

  • Complex data from multiple sources surfaced.
  • SSP, vendor and placement level performance insights to enable easy optimisation.
  • You can expect to see a typical revenue uplift of 10-30%


➡️  Benefit from Significant Cost Savings

  • Programmatic reporting: from individual deal reports & weekly revenue updates to network management, your ops team will save significant time that can be applied to actual revenue-impacting activities such as optimisations.
  • Financial reporting: streamline time spent on monthly reporting from days to hours.
  • Customisation: get the benefits of customised dashboarding without investing dev time in-house; apply your development resources to other revenue-driving projects.

➡️  Reduce lost revenue with Performance Monitoring

  • Monitor sales in real-time and get alerts if something goes wrong.
  • Avoid lost revenue going undetected.


Read more about use cases for digital ad sales teams - here

Screenshot 2022-04-06 at 16.44.44


  • Automated SSP and Adserver level reporting, broken down per site and placement.
  • Metric analysis & reporting: eCPM, fill-rate, sold impressions, revenue, viewability%.
  • Cross-SSP Advertiser analytics & mappings.
  • Open, Deals and direct sales reporting.
  • Custom dashboards and permissions per user.
  • Optimisation dashboards for multiple SSP and cross-SSP statistics.
  • Invoice and Statement generation.
  • Sales Forecasting Dashboard.
  • HB Analytics and HB Manager for more advanced use.

API Insights integrations | Relevant Yield


  • We connect with Adservers, SSPs and other sales sources primarily through API integrations. We can also work with scheduled reports if we cannot get API access.
  • We support the most common SSPs and Adservers but constantly add new support. It does not matter if it is Display, Mobile, Native, Video or something else: if there is a way to get the core data, we will build an integration.
  • If a connection is not listed here, we are happy to build support for it during the Onboarding phase, which is usually not something we charge extra for.

Supported SSPs: Adform, Admanager/Adx, Appnexus, Criteo, DistrictM, Freewheel, Improve Digital, Index Exchange, JustPremium, OpenX, Pubmatic, RTB+, Rubicon, WideSpace, Yieldlab, Outbrain, Teads, Amazon, Dailymotion, Synacore Media, Adagio, Sovrn, Rich Audience, AniView. Triplelift, Yahoo, NextMillenium and many more!

Supported Adservers: Adform, Admanager, Adnuntius, Appnexus, Smart + Many more!


Customers experiences

Relevant Yield customer  | MTV3“The use of Relevant Yield has enabled us to manage our programmatic sales channels more efficiently as we have a clear overview in one place of what takes place in various SSPs. It has also freed up a lot of our team’s time from manual reporting that we have allocated to optimising yield, which has translated into improved earnings for us and enables us to share more real-time view of customers’ programmatic spends with our sales managers.”

- Saku Sahramies, Product Development online&linear, MTV Oy 


Relevant Yield customer | Nextday Media"With the API Insight reporting, we can handle each website’s reporting with accuracy, and our publishers can log in and see their performance through the Relevant Yield interface. This helps us maintain a larger number of websites with fewer resources and faster/better reporting accuracy - creating a better product for our clients."

- Vincent Batelaan, Head of Inventory, Next day media 


User comments:

  • It has removed many operational tasks, such as collecting reports from different SSPs and manually compounding the data (like mapping brands, etc.)
  • We spend less time on programmatic sales analytics, reporting, and invoicing.
  • It saves a tremendous amount of hours and gives instant control of performance. The Analytics helps to drive sales and to focus on KPIs.
  • Easy overview and possibility to deep-dive into better optimisation options.
  • You have built an amazing tool.
  • More centralised reporting - a good platform to provide partners easy access to data.
  • Very good and clear user interface.
  • It is different to keep track on how the sales is going on, when you can check how we succeeded in the previous day from one spot first thing in the morning! Now that we have used this already for a long time, you can spot sales peaks and be prepared for them in advance. And you can also see the difficult spots into which you could put extra effort. All in all, more information adds to the pain and improves the doing and the results! 
  • It's a huge time saver for us, both in our ad operations team and for sales. It has also given us new insights we haven't had before, e.g. by industry. We work with six different SSPs, and running reports in each of them and then merging the reports is very time-consuming, Relevant Yield solves that for us.
  • Easy to use and reliable, you get help to solve situations quickly. You (at Relevant) listen to ideas for development and not only listen but also take a grasp on them! 


Ready to Grow your Ad Revenue and save time?

The best way to understand the value of Relevant Yield for your company is to see how it works in action. In the 30-minute consultation, we’ll tell you how you will benefit from using it 🔥

Interested in a free consultation on how your company will benefit from using Relevant Yield?

Leave a message with the form and we will contact you as soon as possible.

Alternatively, you can call or email us:

Phone: +358 40 833 5077
Email: sales(a)relevant-digital.com

Personal contact information can be found here.

Relevant Digital Oy
Company ID: 2448468-7

Visiting addresses:
Keilaranta 1, 02150 Espoo
Holtegade 8, 2200 Copenhagen
Roslagsgatan 34, 11355 Stockholm