Using multiple sales systems is a part of the everyday life for almost all media, especially in programmatic sales of advertising. Increasing the number of technology partners is necessary to achieve sales growth, but at the same time sales tracking, reporting and optimisation gets more complicated. We solved the challenge by developing a platform – Relevant Yield – that enables multiple SSPs and Adservers’ monitoring and reporting in one interface.
Can be used by both Publishers and Sales networks.
“The use of Relevant Yield has enabled us to manage our programmatic sales channels more efficiently as we have a clear overview in one place of what takes place in various SSPs. It has also freed up a lot of our team’s time from manual reporting that we have been able to allocate to optimizing yield which has translated into improved earnings for us and enables us to share more real-time view of customers’ programmatic spends with our sales managers.”
Product Development online&linear, MTV Oy (Part of Bonnier Group)
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