HB Analytics

Valuable monitoring of Header Bidding setups




Monitor and optimise Header Bidding setups & protect ad revenues with HB Analytics

HB Analytics drives value for publishers and sales houses by monitoring Header Bidding setups, making sure it runs efficiently, and tracking new ways of optimisation. It monitors your Header Bidding setups, and makes sure you get advanced comparable data, to what Relevant yield collects. Our solution is built to measure and analyse Prebid based setups, but can also be customised for other solutions.

Monitoring of Header Bidding setups


➡️  Real-time monitoring

  • Track in real-time how Header bidding setups perform.
  • You can build your own bid landscape across the adapters you are running in your setups, something that is not even offered by all of the adapters themselves.
  • Measure Amazon TAM & UAM performance.
  • Measure Prebid UserID modules.

➡️  Grow revenue through data-driven optimisation

  • Get complex data from multiple sources, surfaced simply.
  • SSP, vendor and placement level performance insights to enable easy optimisation and monitoring for technical errors:

    All Prebid metrics: Gross Revenue, Pageviews, Adunit Requests, Impressions (Rendered), Winning Bids, Bid requests, Cancelled Bids, Avg. Response ms, Avg. Rendered ms, Timed out bids, No bid responses, Bid responses, Failed renderings, Browser, OS, Platform, eCPM, AdUnit eCPM, Pageview eCPM, Timed out Bids%

    Custom-built metrics: Anything rendered on the webpage can be turned into a measurable dimension/metric, so it can be added if you want to see performance on a particular article ID or Consented vs. Non Consented users, etc. This also means that revenue levels can be measured to fit your business model.
  • Utilise the Prebid or custom metrics to build alarms that fit your interest in the performance, anything from Revenue to Repsonsetimes to Fillrates.

➡️  Avoid Revenue loss

  • The Alarms will instantly inform you if your setup is facing issues (delays in response times, poor fill rates, traffic drops, etc.), and the Bid landscape will give you a proper idea about how the adapters perform on your specific parameters.
  • Optimise your reaction time and your floor prices.

Customers experience



"By utilising the HB Manager and HB Analytics, we can deploy and work with more websites, using less time on manual setups and setup changes. This means faster deploys, better revenue performance, faster responses and more flexibility and insights into the yielding process in general. This has enabled us to grow faster, which is directly reflected in our revenue, which has grown by 41% during 2020, during a year in which the general programmatic market has struggled and seen drops with roughly 20% in certain markets."

- Vincent Batelaan, Head of Inventory, Next day media 



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Relevant Digital Oy
Company ID: 2448468-7

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