OUR TEAM

EXPERTISE: Leadership, Digital industry, Advertising Ecosystem

Petri serves as CEO and partner of our company, bringing over two decades of expertise in the digital industry to the table. His role is to motivate and guide our team towards ambitious goals that will better serve our customers. In his free time, Petri enjoys boating and aims to obtain an international boating license in the future. When he's not working, Petri can be found tackling small renovation and decoration projects at home, often at the request of his wife.

EXPERTISE: Ad Tech, Innovation, Business Development

As the head of product development, Ronny brings over two decades of experience in the AdTech and digital industry to the table. With a focus on customer needs and team collaboration, he seamlessly transforms creative ideas into innovative solutions that keep pace with the ever-evolving digital market. When he's not working, Ronny can be found indulging in his passions for music, gaming, and surfing. When Ronny has the floor, the speech may take quite a long time.

EXPERTISE: Operations, Digital Strategy, Digital media

Olli leads our operational efforts with nearly 15 years of experience in the digital advertising industry. He guarantees efficient project management, ensuring tasks are allocated equitably and delivered on schedule. Outside of work, Olli is an avid skier and golfer and is the proud owner of the world's cutest rescue dog, Fani, who can often be found at our office. A coffee enthusiast, Olli is known to consume large quantities of the beverage, and it's not uncommon to see an abandoned cup in the office's coffee machine belonging to him.    

Expertise: Aquatic relaxation, slumber, ball retrieval

Pepe is a beloved member of our team at the Keilaniemi office, where he fulfills his role as a furry friend. He is always ready to play, with a tennis ball ready in his mouth. While Pepe is well-liked by all, his exuberance can sometimes lead to disruptions in meetings. In his downtime, Pepe enjoys taking dips in the water. He also has two furry assistants, Fani and Hilla, who usually work shifts in our office one at a time in order to avoid "over-managing".

Expertise: Media Pioneer, Partnership Development, Innovations

Kimmo is one of the founding members of Relevant Digital. With nearly three decades of experience in the media industry, he is a true pioneer. Today, his role is to identify new partnerships that will help the company expand into new markets. Outside of work, Kimmo's greatest passion is golf. He has dominated the company golf tournament year after year, leaving his competitors in the dust. Kimmo is not a morning person, so it's best to give him a moment to enjoy his coffee before starting any conversations. Once he's had his coffee, he's ready to engage fully.

Expertise: Sales Management, Ad tech, Problem-solving

As a Sales Manager, Thuy helps clients identify their challenges in programmatic operations and explores ways to solve them with Relevant Yield. Despite being a newcomer, Thuy is eager to broaden and deepen her industry knowledge so she can provide the best assistance to clients and the Relevant Digital team. Thuy enjoys traveling and working from different locations, but she also likes being in the office with her work bestie, Late.

Expertise: Digital advertising technologies and processes, Agile Project Management, Digital service development

Tuukka plays a critical role in driving growth for our customers' advertising businesses by offering both technical and commercial expertise. With over a decade of experience in digital service development consulting, Tuukka brings a deep understanding of ad tech and proficiency in agile development practices to the table. In his free time, Tuukka indulges his interests in history, human kindness, contemporary art, cycling, and high-quality artisan coffee.