HB Manager

HB Manager is a fully standalone solution from all SSPs & Adservers, providing the publisher with agnostic control of managing programmatic partners.

HB Manager enables easy management and optimization of the Header bidding setup 

HB Manager enables media companies to use modern digital advertising sales technologies, facilitation of implementation as well as real-time sales optimization and thus significant business efficiency. The publisher does not have to install or update the code on their pages, but the management is done through a simple graphical user interface. HB Manager is fully detached from SSPs, providing the publisher with the added control of managing programmatic partners. The HB Manager enables you to realize the full potential of programmatic sales without coding skills.



Speed up and simplify your Header Bidding setups:

  • Manage your header through our streamlined User interface; removing the need to individually update code directly.
  •  Use easily customizable templates for global or site specific configurations.
  • Built on the prebid standard.
  • Implement the latest Prebid versions automatically.

Be independent:

  • Once onboarded, manage and update your prebid setup without having to involve your tech department.
  • Add / Remove SSPs and Adapters without having to involve your tech department, allowing for rapid A / B testing.
  • Rapidly react to any potential supply issue by temporarily deactivating & reactivating SSP and Adapters, on the fly in real-time.

Improve yield:

  • Ability to push floor prices dynamically in the Relevant Yield interface, based on your prebid analytics data.
  • Stay on top of your yield using advanced realtime integrated Analytics and Alarms with Relevant Yield: Header Bidding Analytics.
  • Cross referential reporting and statement generation with API data, through Relevant Yield.

Improve page efficiency:

  • Call placements only present on the page. Manage this in the UI with tools facilitating the attribution to placements to website sections, at a granular level. Placements are dynamically pushed to the Header from inside the Relevant Yield tool.


The HB Manager frees up customers ’software development resources, which becomes straightforward cost savings. Our HB Manager can always be tailored to your specific needs. Ask more information from our sales.



See some of the features in action


Get started! 

Fill out the form and our sales team will contact you to schedule a demo and answer your questions. 


Relevant Digital Oy

Valimotie 13A, 00380 Helsinki
Schleppegrellsgade 10, 2200 København
Kistagången 16, 164 40 Kista



“The use of Relevant Yield has enabled us to manage our programmatic sales channels more efficiently as we have a clear overview in one place of what takes place in various SSPs. It has also freed up a lot of our team’s time from manual reporting that we have been able to allocate to optimizing yield which has translated into improved earnings for us and enables us to share more real-time view of customers’ programmatic spends with our sales managers.”

Saku Sahramies

Product Development online&linear, MTV Oy (Part of Bonnier Group)