Case: Skyscanner Secured and Scaled Their Global Header Bidding Setup

Challenge

Skyscanner’s monetisation team aimed to modernise their programmatic stack with Prebid to gain greater transparency and control over demand, while maintaining a consistent, privacy-compliant user experience. The key challenge was enabling this without allowing third-party JavaScript control or dynamic execution, a common constraint for security-focused enterprise publishers.

Solutions

Prebid settings are defined as validated parameters and safely applied before each auction, enabling full Prebid functionality, seamless version upgrades, predictable auction behaviour, and controlled rollouts. In parallel, HB Analytics and Ad Revenue Insights delivers transparent, detailed performance data, giving Skyscanner complete visibility into their setup and revenue, so they can continuously optimise without compromising strict security requirements.

Benefits

• Relevant Yield’s full-stack solution delivered measurable, enterprise-level improvements to Skyscanner’s global programmatic operations:
  

• Revenue Growth: Ad revenue increased by 44% following the implementation of a unified and secure header bidding framework.
• Operational Efficiency: A 200% improvement in operational efficiency through structured Prebid management and centralised control.
• Global Standardisation: A unified header bidding framework deployed across 49 global domains.
• Enterprise Grade Compliance: Full alignment with strict internal JavaScript and data security policies without compromising performance.
• Real Time Visibility: Centralised analytics across all bidders, enabling transparent optimisation and faster decision making at scale.

• Relevant Yield enabled Skyscanner to modernise their programmatic stack while maintaining full control, security and operational scalability. This was critical for a global, security-focused enterprise publisher.
  
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• "Relevant Digital has been a game-changer for our programmatic operations. Its flexible, simplified UI makes optimising and onboarding bidders at scale effortless. The real-time analytics and API reporting is easy to set-up, and gives us a comprehensive view of all bidders in one centralised platform. What truly stands out is the expert help always at hand, ensuring quick resolutions and seamless support. The team’s proactive approach to industry trends and knowledge sharing is equally impressive, keeping us ahead of the curve."
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• - Terry Hogan, Skyscanner
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