Company

Relevant Digital – Expert, Curious and Trustworthy

Relevant Digital is increasing the revenue on digital services by helping publishers find more profitable ways to operate and the advertisers to do more effective online advertising with data. Our services have evolved over time and we have always focused on new trends in the industry where our clients have needed external expertise, insight and additional resources to implement.

Our strongest core competencies include: programmatic sales of online advertising, implementation of advertising technologies, commercialisation and utilisation of data, and online advertising support services (adops). Relevant Digital team consists of online advertising, media, and technology experts. Together with our own strengths and experiences, we are able to bring a wide range of perspectives and know-how to our customer projects and thus provide the customer company with significant added value.

We are customer-oriented and also often work on customized projects. It’s worth contacting us if you need support and insight into the development of online media or advertising.

OUR STORY

Relevant Digital (originally Relevant Partner 4 Media Oy) was founded in 2012 when two companies, one offering adserver technologies and the other digital advertising-related services for media houses, joined their forces. Over time, the service offering expanded and Relevant Digital grew to become an essential strategic partner for media houses that were seeking growth through digital channels. In addition to reselling advertising technologies, services, and consulting, Relevant Digital began developing its own technologies, particularly related to programmatic advertising.

For years, Relevant Digital worked closely with the Danish company Digidee ApS. A natural continuation of the partnership was the merger in 2016. As a result of the merger, Relevant Digital expanded in the Nordic countries, and the development of data services to support existing business operations started. Relevant Digital set out to build its data offering, not only for media houses but also for the needs of advertisers and media agencies. As a result of new customer groups and the internationalization of the business, the company was renamed Relevant Digital and further invested in developing services for advertisers and media agencies.

In 2019, Relevant Digital launched Relevant Yield, designed to facilitate revenue management and optimization for programmatic advertising sales, used by media houses and their sales partners across Europe. Today Relevant Digital continues to grow and internationalize helping companies grow their profits through digital advertising and data.

Our Management Team

Petri Kokkonen, CEO & Partner

Petri has over 20 years of experience in media sales and online. He has been working in many Finnish media companies in sales and development. The most important areas of Petri’s expertise are creating digital advertising solutions, and sales models, and developing media sales. Petri has a good understanding of the digital advertising ecosystem and has worked closely with multiple players in that fascinating field.

Ronny Linder, Chief Product Officer

Ronny is the founder and former COO of Digidee and SVP Customer Support of Cxense. Ronny is keeping the holistic overview and approach. Managing the product roadmap and our development team, making the smaller parts come together in a coherent whole. Ronny creates and looks for better solutions to help our customers succeed.

Olli Järvilehto, Chief Operating Officer

Olli has gained a strong experience in the operations of international advertisers and media agencies in addition to business development. The most important areas of Olli’s expertise are utilisation of data in sales growth and commercialisation of data in the programmatic advertising ecosystem, as well as demanding digital advertising and media development projects.

Maria Tegnér, Chief Technology Officer

Maria is our former AdOps manager. She has extensive knowledge of the technologies of online advertising and media. Maria has a lot of experience in Adserver integration and implementation that requires ad management skills and a thorough understanding of ad operation and trafficking. Maria solves easily our customers all kinds of technical challenges and looks curiously for innovative solutions that support our business.

Relevant Digital Oy

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Relevant Digital – Expert, Curious and Trustworthy

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