Company

Relevant – Expert, Curious and Trustworthy

Relevant is increasing the revenue on digital services by helping publishers find more profitable ways to operate and the advertisers to do more effective online advertising with data. Our services have evolved over time and we have always focused on new trends in the industry where our clients have needed external expertise, insight and additional resources to implement.

Our strongest core competencies include: programmatic sales and purchases of online advertising, implementation of advertising technologies, commercialisation and utilisation of data, and online advertising support services (adops).

We offer solutions like for:

PUBLISHERS:

Relevant Programmatic - Programmatic sales of advertising

Relevant Audience – Monetise your audience

Relevant Yield – Maximise Ad Revenue

ADVERTISERS:

Target your advertising - Relevant Audience

Increase sales - Online advertising and data

Develop skills and resources - Support and training

We are customer-oriented and also often work on customized projects. It’s worth contacting us if you need support and insight into the development of online media or advertising. Relevant team consists of online advertising, media and technology experts. Together with our own strengths and experiences, we are able to bring a wide range of perspectives and know-how to our customer projects and thus provide the customer company with significant added value.

OUR STORY

Relevant Digital (originally Relevant Partner 4 Media Oy) was founded in 2012 when two companies, one of them offering adserver technologies and the other digital advertising related services for media houses, joined their forces. Over time, the service offering expanded and Relevant grew to become an important strategic partner for media houses which were seeking growth through digital channels. In addition to reselling advertising technologies, services and consulting, Relevant began developing its own technologies, particularly related to programmatic advertising.

For years, Relevant worked closely with the Danish company Digidee ApS. As natural continuation for the partnership was the merge in 2016. As a result of the merger, Relevant expanded in the Nordic countries and the development of data services to support existing business operations started. Relevant set out to build its data offering, not only for media houses, but also for the needs of advertisers and media agencies. As a result of new customer groups and internationalization of the business, the company was renamed Relevant Digital and further invested in developing services for advertisers and media agencies.

In 2019, Relevant launched the Revenue Management Platform, Relevant Yield, designed to facilitate revenue management and optimization for programmatic advertising sales, used by media houses and their sales partners across Europe. Today Relevant continues to grow and internationalize helping companies grow their profits through digital advertising and data.

Our Management Team

Petri Kokkonen, CEO & Partner

Petri has over 20 years’ experience of media sales and online. He has been working in many Finnish media companies in sales and development. Most important areas of Petri’s expertise are creating digital advertising solutions, sales models and developing media sales. Petri has good understanding of digital advertising ecosystem, and has worked closely with multiple players of that fascinating field.

Ronny Linder, Chief Product Officer

Ronny is the founder and former COO of Digidee and SVP Customer Support of Cxense. Ronny is keeping the holistic overview and approach. Managing the product roadmap and our development team, making the smaller parts come together in a coherent whole. Ronny creates and looks for better solutions to help our customers succeed

Olli Järvilehto, Chief Operating Officer

Olli has gained a strong experience in the operations of international advertisers and media agencies in addition to business development. Most important areas of Olli’s expertise are utilisation of data in sales growth and commercialisation of data in the programmatic advertising ecosystem, as well as demanding digital advertising and media development projects.

Maria Tegnér, Chief Technology Officer

Maria is our former AdOps manager. She has extensive knowledge of technologies of online advertising and media. Maria has lot of experience in Adserver integration and implementation that requires ad management skills and a thorough knowledge of ad operation and trafficking. Maria solves easily our customers all kinds of technical challenges and looks curiously for innovative solutions that support our business.

Relevant Digital Oy

SOME OF OUR CUSTOMERS:

Relevant – Expert, Curious and Trustworthy

We offer solutions like for:

RELEVANT DIGITAL OY

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