Ad Revenue Insights

All Ad Sales Data into One View

Ad Revenue Insights is a powerful module that optimises the performance and operations of digital ad sales. It consolidates sales data from all SSP platforms and ad servers into a clear dashboard, combining advertiser data and inventory characteristics.

Access granular data straight from the dashboard.

Only pull reports if you need to. Otherwise, all data sources (Open, deals, and direct ad sales) are accessible in the main view for easier management and comparison.

Optimise your Ad sales strategy with advanced advertiser insights.

With Ad Revenue Insights technology, generate easily powerful comparison reports containing any metrics (eCPM, fill rate %, sold impressions, revenue, etc.) and data sources (Cross-SSP, advertiser, analytics & mappings, open, deals, direct sales).

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Relevant AI: Generate and interpret reports in seconds.

Leverage all the power of ARI reports with Relevant AI. With a prompt, generate easily powerful comparison reports containing any metrics. What's more, your digital assistant will help you understand the evolution of your revenue, suggest ways to improve your setup, and help refine your strategy.

Ideal for all users.

Whether you are a yield optimiser, part of the sales team, or an executive leader, the module has been designed to provide maximum insights while being easy to use and customisable.

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Reliable consolidated data.

Relevant Yield's Ad Revenue Insights directly fetches revenue data for SSPs and ad servers using the API. If no API is available, CVS imports are used instead.

Prevent revenue drop risk with alarms.

With real-time alarms, you are informed when your ad revenue or inventory behaves unexpectedly, helping your team react fast and protect results without constant manual monitoring.

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+14 % in ad sales

On average, our clients using Relevant Yield's Ad Revenue Insights have seen a 14% increase in revenue. They credit this growth to the enhanced awareness provided by the advances in data insights in the reports.

Features

Ad Revenue Insights simplifies and enhances advertising operations, improving yield and increasing team efficiency. It stretches control over the ad stack and promotes a commercial mindset throughout the organisation. Additionally, it prevents ad revenue losses through proactive alarms.