Consulting - Technologies and Development projects


The Relevant Digital team offers expertise for various challenges in online media and advertising development and monetisation. Our primary aim is to improve returns on digital services and amplify audience value. From isolated tasks to comprehensive strategic initiatives, we've got you covered. Our approach is customer-centric, and we eagerly tackle a wide range of projects where we can leverage our solid expertise. So, if you don't see your specific challenge listed, don't hesitate to reach out.

For example, we can help with these:

  • Ad Server Expertise - Integrations, implementation and migration.
  • Programmatic Ad Sales - Delving into optimal sales models, systems, and processes.
  • Sales Strategies - Effective models and streamlined processes for ad sales.
  • Product & Pricing Design - Productisation and pricing for online advertising.
  • Inventory Analysis - Evaluating sales rates, pinpointing inventory potential, and assessing the effectiveness of ad placements.
  • Video Advertising - Possibilities and commercialisation of video inventory.
  • In App monetisation - Possibilities and commercialisation of mobile inventory.
  • Retail Media Advisory - Pioneering advancements in media sales techniques.
  • Comprehensive Training - Offering hands-on training for the tools we endorse, and facilitating specialised workshops as required.

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Example of consulting - Ad serving

In the realm of publishers' technologies, the ad server stands as a pivotal tool. For over a decade, Relevant Digital has expertly guided numerous clients through their ad server projects. Often, seeking guidance from seasoned professionals proves more cost-effective than navigating the complexities on your own. Throughout the years, we've supported countless customers with setup projects, working with platforms like One by AOL, Wideorbit, Google Ad Manager, Xandr, and Equativ. We're here to ensure your project's success.

When selecting an ad server, publishers should thoroughly assess the available options to identify one that aligns with their specific needs. Each publisher's requirements differ, making certain ad servers more suitable for some than others based on the features they offer. While some publishers may prioritise solutions tailored for app advertising, others might seek robust tools for cross-screen video advertising. Universally, a seamless integration with programmatic sales channels is crucial to ensure optimal revenue.

Consultations and deployment projects are always produced on a case-by-case basis, taking into account the needs and opportunities of the customer.


Customer comments:

  • Relevant Digital's attitude was professional, devoted, personal, agile, and proactive. Excellent customer experience. We really felt that Relevant cared about us and wanted to help. There was a feeling that we do this together. I trust Relevant's work and recommendations 100%.
  • We have got help from Relevant in many new projects.
  • In many processes, we have got help from Relevant Digital.
  • The consultancy was quick and forthright.
  • We have always got help whenever we have asked.

How to get started?

Feel free to contact us if you need help or consulting. Let’s review the current situation and needs together and tailor an entity or project to suit your needs.