Commercialising your visitor data

Data is a source of revenue for those who reach audiences through online services. Open easily and securely a new revenue stream for your business.

Relevant Audience brings together data providers and buyers, who are looking for high quality, transparent data segments. From our partner data, we refine audiences that advertisers can utilize online to target advertising messages to those most likely to buy their products or services.

Our service involves dozens of partners and the data is already used to build audiences from over a hundred sites. Audiences are built in close collaboration with data partners, taking into account the needs and aspirations of advertisers. By combining and modeling different data sources, we are able to build quality audiences that appeal to advertisers.

Here's how you benefit when you're in Relevant Audience:

  • Make data sales possible in a fair, transparent and trustable way
  • Full control of your own segments
  • Open new revenue stream, which is not competing with your existing revenue sources
  • InApp data connectivity also available
  • Enable audience extension for publishers to re-target own premium site audience
  • Available in advertiser preferred DSPs

Our mission is to make data sales possible in a fair, transparent and trustable way. Respect for the privacy of the public is important to us, and we have carried out our services in accordance with Nordic law and EU data protection regulations. We make sure that our service complies with the laws and regulations in force at the time.

How Relevant Audience works?


How to get started?

Please feel free to contact us, we will help you safely through the process. We answer your questions and evaluate the benefits for your business. Consultancy and services are always done on a case-by-case basis – to meet your needs and obtain the best possible result.

We watch the world that is becoming digitized at an accelerated pace with curiosity. We question old approaches and look for new and better solutions to help our customers succeed. We have already helped to develop hundreds of online media and advertising and earned our place as an industry-leading partner.