Ready-made Audiences

General information about audiences

• Relevant Audience audiences are based on browsing behavior and modeling.
• Data is updated every day.
• The ages of the audiences are 30-90 days.
• The pricing model is CPM-based (CPM = cost per mill.)
• Prices of the segments vary between 0.5-2 € (business-themed target groups 0.5-4 €).
• Audiences are available from six different countries: Finland, Sweden, Denmark, Norway, Latvia and Greece.
• You can utilize your target audiences in campaigns purchased through Adform, Google Display & Video 360, and Xandr (Appnexus).
• Respect for the privacy of the public is important to us, and we have carried out our services in accordance with Nordic law and EU data protection regulations. We make sure that our service complies with the laws and regulations in force at the time.

Almost 1,000 audiences

• Automotive 
• Business & Household Finances
• Buying intent 
• Demographics 
• Family Life & home
• Interests & Entertainment 
• Seasonal 
• Sporty & health 
• Travel

Segment Finder

To make it easier to find an audience offering in different DSP's, we have released Segment Finder.

• With Segment Finder you can find all the segments that are available at Relevant Audience.
• You can filter segments by region, categories and subcategories and see the size of the audience and its age.
• The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.
  
  
  

Use of audiences examples

• The advertiser is an insurance company: You can reach certain age groups, home changers, pet and car owners, those interested in travel, or people looking for insurance information online, for example.
• Advertiser sells clothing: You can reach men, women, certain age groups, and visitors who are about to buy clothes or shoes or clothes for children. Visitors with interests in fashion or fashion trends can also be found as their own audience.
• Advertiser sells cars: You can reach visitors who own a car or are about to buy a car. Audiences are also available e.g. by car make and type.

What is your product/service?

We help you find the right audience for your campaign, and if necessary, we can tailor more audiences if you can't find the right one. You can send us your audience's wishes or questions about audiences here.