One of the key factors in effective and successful marketing is the ability to target messages to the right audience. Relevant Audience provides audiences that are built from licensed, reliable and high-quality sources and can genuinely influence campaign performance and results.
Audiences are backed by a significant number of high-quality data partners. More than a hundred sites have been utilized as a data source to build almost 1,000 audience segments. By combining and modeling different data sources, we are able to build high-quality and reliable audience segments and also tailor them directly to the needs of the advertiser.
You can utilize audiences in campaigns purchased through Adform, Google Display & Video 360, and Xandr (Appnexus).